Myths about doing business in China - Harold Chee, Christopher West

Myths about doing business in China

Buch | Softcover
164 Seiten
2007 | 2nd ed. 2007
Palgrave Macmillan (Verlag)
978-0-230-55118-3 (ISBN)
69,54 inkl. MwSt
China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.

HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas. CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality

Erscheint lt. Verlag 19.9.2007
Zusatzinfo 40 Illustrations, black and white; XI, 164 p. 40 illus.
Verlagsort Basingstoke
Sprache englisch
Maße 155 x 235 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre Makroökonomie
ISBN-10 0-230-55118-1 / 0230551181
ISBN-13 978-0-230-55118-3 / 9780230551183
Zustand Neuware
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