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Managing in the Global Economy - Richard M. Steers, Luciara Nardon

Managing in the Global Economy

Buch | Softcover
400 Seiten
2005
Routledge (Verlag)
978-0-7656-1551-0 (ISBN)
75,95 inkl. MwSt
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This is a primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness.
This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations. Management topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams. Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises (Global Manager's Workbook). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35 item instrument for students to measure their own cultural awareness

Richard M. Steers, Luciara Nardon

Preface, Part I. The Emerging Global Economy, Part II. Culture, Organization, and Strategy, Part III. Managing Global Operations, Appendix, Name and Company Index, Subject Index, About the Authors

Erscheint lt. Verlag 31.7.2005
Verlagsort London
Sprache englisch
Maße 178 x 254 mm
Gewicht 680 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre Makroökonomie
ISBN-10 0-7656-1551-7 / 0765615517
ISBN-13 978-0-7656-1551-0 / 9780765615510
Zustand Neuware
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