No Bullsh!t Marketing (eBook)

Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage. No Bullsh!t Marketing helps identify the six target markets that really matter for your marketing efforts and teaches you how to think differently, challenge assumptions, and drive positive change. This how-to guide is full of practical tips that will make your marketing more efficient and lead to increased referrals for your services.

Dave Mastovich is the CEO and Founder of MASSolutions, a strategic marketing consultancy known for driving growth through innovative marketing solutions and creative storytelling. He is the author of Get Where You Want to Go Through Marketing, Selling, and Storytelling and the host of The NO BULL$H!# Marketing Podcast. Dave leverages cognitive science and 80/20 analysis, combined with systematically gathered insights, to drive the creative art.

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Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage. No Bullsh!t Marketing helps identify the six target markets that really matter for your marketing efforts and teaches you how to think differently, challenge assumptions, and drive positive change. This how-to guide is full of practical tips that will make your marketing more efficient and lead to increased referrals for your services.