Book Yourself Solid for Chiropractors (eBook)

MICHAEL PORT is a bestselling author, speaker, and entrepreneur. He is a co-founder of Heroic Public Speaking HQ, a performance training center that develops and nurtures the next generation of professional speakers, CEOs, founders, authors, business owners, and movement leaders. CHRISTINE ZAPATA has twenty years' experience in the chiropractic industry. She is an expert in attracting and retaining clients, growing a team, and creating a thriving chiropractic practice.

Michael's Note ix

Foreword xiii

Preface xvii

Acknowledgments xxi

Module One Your Foundation 1

Chapter 1 The Red Velvet Rope Policy 3

Chapter 2 Why People Buy What You're Selling 15

Chapter 3 Develop a Personal Brand 30

Chapter 4 How to Talk About What You Do 45

Module Two Building Trust and Credibility 57

Chapter 5 Becoming a Likeable Expert in Your Field 59

Chapter 6 The Book Yourself Solid Sales Cycle Process 72

Chapter 7 The Book Yourself Solid Keep- in- Touch Strategy 92

Chapter 8 The Power of Information Products 104

Module Three Simple Selling and Perfect Pricing 121

Chapter 9 Perfect Pricing 123

Chapter 10 Super Simple Selling 137

Module Four The Book Yourself Solid Six Core Self-Promotion Strategies 147

Chapter 11 The Book Yourself Solid Networking Strategy 151

Chapter 12 The Book Yourself Solid Direct Outreach Strategy 172

Chapter 13 The Book Yourself Solid Referral Strategy 194

Chapter 14 The Book Yourself Solid Speaking Strategy 204

Chapter 15 The Book Yourself Solid Writing Strategy 229

Chapter 16 The Book Yourself Solid Web Strategy 247

Part 1: Designing Your Website 249

Part 2: Getting Visitors to Your Website 260

Part 3: Building Your Social Media Platform 271

Final Thoughts 281

References 285

Ready to Be Fully Booked? 287

About the Authors 289

Index 291

"Search the web for books and one will soon see that there is a plethora of books which are written to convey, convince, entertain, and sell. When a book is written by a student of life who truly seeks to understand before attempting to teach, then I believe we have a masterpiece in the making. Dr. Christine Zapata studies people and processes like few others can. Together with Michael Port they capture volumes of information, dissect that information into understandable bites, and provide real life solutions. Book Yourself Solid for Chiropractors is a book that reflects their passion to see others succeed. As you read through this brilliantly written 'manual' for chiropractic practice success, you will soon know that each word has been purposefully selected. The style is no nonsense. Implement these teachings and flourish. This book is a must read for any chiropractor seeking to serve their community with confidence and integrity."

Jack M. Bourla, D.C., A.C.P. President, Sherman College of Chiropractic

"Book Yourself Solid for Chiropractors is an invaluable resource for chiropractors looking to elevate their practice to new heights. Dr. Christine Zapata demonstrates a deep understanding of the chiropractic field, and a keen insight into the nuances of effective marketing strategies as adapted from and in cooperation with Michael Port's original and timeless text. From the beginning, this book grips you with its logical and reasonable advice, delivered in a clear and engaging manner. This is more than a book; it's like having a personal mentor guiding you through the frustrating world of chiropractic marketing. Dr. Zapata highlights the importance of building relationship capital with your ideal clients and creating a long-lasting reliable network rather than resorting to popular quick fixes. This commitment to practical marketing resonates with me, as it aligns perfectly with the principles of chiropractic care."

Dr. Travis M. Corcoran, Bestselling author of Restoring Reason

"Great content and very actionable guidance on building a solid practice and business. So often people miss the foundation of successful business systems or don't have the success to guide others. This book should be a starting point for anyone in practice to achieve long-term, solid results!"

Amy Spoelstra, DC Founder - FOCUS Academy and Brain-Blossom Program

"For those of integrity who wish to ethically grow and succeed in practice, Book Yourself Solid for Chiropractors is a must read. Written concisely with a focus on actions and real-life ideas which work, the reader is presented with a blueprint for success."

Ross McDonald, DC President, The Scottish Chiropractic Association Principal, The Scotland College of Chiropractic Chair, The Scotland College of Chiropractic Charitable Trust (SC046041)

"Michael Port and Dr. Christine Zapata's insightful strategies and actionable tips have revolutionized the way I approach my practice. If you have ever set foot in one of our two offices at The Specific Chiropractic Centers in Arkansas, then you know that our doctors truly have joy everyday in taking care of our people. This book is like a trusted colleague guiding you step by step to attract the right clients, boost your credibility, and create a thriving chiropractic business."

Grant Dennis, DC President, International Federation of Chiropractors and Organizations