Marketing Metrics (eBook)

Marketing Metrics - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy. 1)MARKETING ANALYTICS:7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. YOU'LL LEARN:How to determine stakeholdersWays to navigate data integrationThe importance of key performance indicatorsWays of implementing analyticsThe importance of data governanceThe purpose of conducting financial analysisThe role of ITHow to measure successWhat to look for with VendorsAnd much more! 2)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! 3)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more!