UX for business - Joel Marsh

UX for business

how to design valuable digital companies

(Autor)

Buch | Softcover
300 Seiten
2024 | 1. Auflage
O'Reilly Media (Verlag)
978-1-0981-1059-8 (ISBN)
49,85 inkl. MwSt
Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a young designer trying to design something new or a designer who works with lots of different products and stakeholders, UX for Business is your missing guide to real-world UX.

Intermediate designers and beginners alike will not only learn the business of design but also how to think about design as a professional. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, and how to gain the attention your work deserves. You'll explore the practical aspects of many common types of online businesses, from ecommerce and social platforms to productivity tools.

You'll learn:

The most important aspects of common digital business models
How to conduct UX research and analysis without the luxury of time or money
Methods for getting things done under less-than-ideal circumstances
A design approach that emphasizes value, diagnostics, and probability
How to avoid common pitfalls caused by inexperience

Joel is the founder of Peekerton, a company that does confidential user experience analysis and design for high-value clients like global private equity investors, new corporate ventures, and strategic agencies. As a UX Architect his work represents hundreds of millions of users and billions of dollars in investments, including some of the most famous companies in the world.

Erscheinungsdatum
Zusatzinfo Illustrationen
Verlagsort Sebastopol
Sprache englisch
Maße 152 x 229 mm
Einbandart kartoniert
Themenwelt Informatik Software Entwicklung User Interfaces (HCI)
Informatik Web / Internet Web Design / Usability
Wirtschaft Volkswirtschaftslehre Mikroökonomie
ISBN-10 1-0981-1059-5 / 1098110595
ISBN-13 978-1-0981-1059-8 / 9781098110598
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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