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Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Media-Kombination
455 Seiten
2023
IGI Global
978-1-6684-8685-6 (ISBN)
399,95 inkl. MwSt

|Iza Gigauri - Editor| is based at St. Andrew the First-Called Georgian University in Tbilisi, Georgia. She has a Ph.D. in Business Administration from Ivane Javakhishvili Tbilisi State University, Georgia. She holds an MBA from Business School Netherlands and an MBA from American University for Humanities Tbilisi Campus. She graduated from Ilia State University (Georgia) and Ruhr-University Bochum (Germany). She delivers lectures and teaches seminars at all three levels of higher education. She has more than 70 scientific publications in international journals and books, participated in more than 30 international scientific conferences. She is a member of the editorial and reviewer boards of more than 35 international journals within Emerald Publishing, IGI Global, Inderscience, Frontiers, MDPI, Taylor & Francis, and Springer. Her research interests include marketing, corporate responsibility and business ethics, sustainable development, organizational behavior, leadership, human resource management, entrepreneurship and social entrepreneurship. |Maria Palazzo - Editor| (PhD) is Associate Professor at Universitas Mercatorum, Rome, Italy. She was a Research Fellow at the Department of Political, Social and Communication Studies (DSPSC), University of Salerno (Italy). Since 2015, she has been a member of the ‘Sustainability Communication Centre’ (SCC) at the DSPSC. She was a former Lecturer at University of Bedfordshire, School of Business (London, Luton, UK), a Visiting Scholar at the University of Granada (Granada, Spain), and a Visiting Lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her research focuses on corporate and marketing communication, branding, corporate social responsibility, tourism, community relations, and sustainability. Her articles have been published in Journal of Cleaner Production, Current Issues in Tourism, Journal of Retailing and Consumer Services, International Journal of Contemporary Hospitality Management, Qualitative Market Research: An International Journal, Journal of Brand Management and in other academic outlets. |maria ferri - Editor| is Chair and Full Professor of Management at Universitas Mercatorum, where she teaches Strategy, Marketing and Management. She got a PhD in Business Management at The University Ca’ Foscari of Venice; she became researcher at the University of Rome “La Sapienza” and then Associate Professor at the Parthenope University of Naples. She is interested in strategic sustainability, social responsibility, management and marketing. She published several books and articles on these items on national and international journals such as TQM journal and Journal of Business Research.

Erscheint lt. Verlag 26.6.2023
Reihe/Serie Advances in Marketing, Customer Relationship Management, and E-Services
Verlagsort Hershey
Sprache englisch
Maße 216 x 279 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-6684-8685-7 / 1668486857
ISBN-13 978-1-6684-8685-6 / 9781668486856
Zustand Neuware
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