B2B Influencer Marketing
Kogan Page Ltd (Verlag)
978-1-3986-1528-1 (ISBN)
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Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you.
Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships.
Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.
Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth. Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.
Chapter - 00: Introduction
Chapter - 01: The History and Evolution of Influencer Marketing
Chapter - 02: Understanding the Landscape of Influencer Marketing
Chapter - 03: Legalities and Ethical Considerations
Chapter - 04: Using Social Listening for Your B2B Influencer Campaigns
Chapter - 05: Crafting Your Influencer Marketing Campaign
Chapter - 06: Tools of the Trade: Analysis, Measurement, and Content Creation
Chapter - 07: Forging Long-Term B2B Influencer Partnerships
Chapter - 08: International Influencer Marketing
Chapter - 09: Influencer Marketing on LinkedIn and Other B2B Networks
Chapter - 10: Amplifying Your Strategy
Chapter - 11: Multimedia platforms (Instagram and Snapchat)
Chapter - 12: Other platforms to consider
Chapter - 13: Crisis Management in Influencer Marketing
Chapter - 14: Getting Identified as an Influencer Yourself
Chapter - 15: Achieving Long-term Success as a Creator
Chapter - 16: Looking Forward: Future Trends in B2B Influencer Marketing
| Erscheint lt. Verlag | 3.12.2024 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-3986-1528-5 / 1398615285 |
| ISBN-13 | 978-1-3986-1528-1 / 9781398615281 |
| Zustand | Neuware |
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