Blockchain for Hospitality and Tourism

A Guide to the Future

Dominika Duziak (Autor)

Buch | Softcover

161 Seiten

2023
Apress (Verlag)
978-1-4842-9635-6 (ISBN)

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lt;p>This book aims to explain blockchain in a simple, non-tech way and showcase examples of Blockchain-based solutions implemented in different industries and connect it to use cases in hospitality and tourism (disintermediation, payments, loyalty programs, supply chain management, identity management etc.). We will explore different emerging technologies to current travel and consumer trends (Gen Z travel, sustainability, revenge and experiential tourism etc.).

Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train.
The purpose of this book is to serve as a practical guide to the world of innovations - from the basics of blockchain, to "how to start a project", with brief explanations of different technologies and capabilities. It is also going to cover NFTs and Metaverse, presenting current developments, tools, and platforms. After reading this book, hospitality & tourism professionals will be equipped with sufficient knowledge to make strategic business decisions and able to discuss these topics within their organization and well as with their vendors and suppliers in a comfortable way. As blockchain enters the next phase of its evolution, with more user-friendly interfaces and interoperability it opens a world of opportunities in the space of tourism and hospitality, from issuing NFT flight tickets to building digital twins of tourist destinations. It's a completely new world, however, which may be intimidating for more traditional industries. This book aims to make it less complex, and more friendly and to inspire the hospitality industry to take a step into the future.
What You Will Learn

· Blockchain-based innovations - cryptocurrencies and digital asset management, NFTs, Web3.0, Metaverse)
Applications of blockchain - review of selected industries
How to start a blockchain project

Who This Book is For

Hospitality leaders and professionals: hotel managers, general managers, revenue management directors, operations directors, hotel IT managers, asset managers, brand & strategy managers, marketing managers; hospitality students

Dominika is a Blockchain and Metaverse enthusiast, passionate about innovations. She most recently was the Vice President, Global Product Manager at Citibank Europe for 8 years and she brings 15 years of experience in product management. Throughout her career in banking, she always believed real innovation happens at the crossroads of the industries. Dominika is a host of the HospitalityVerse – a podcast for hospitality professionals that covers all things hospitality-tech related and creates content on LinkedIn focusing on the latest trends and innovations.

lt;p>Chapter 1: Introduction

Chapter goal: Intro to the topic of blockchain - why blockchain is a game-changer, what you'll learn, why is it important to learn about emerging tech

· Blockchain potential

· Hospitality and Tourism challenges and trends and the correlation with new tech

· Challenges with innovation adoption in the hospitality industry

Chapter 2: Demystifying Blockchain

Chapter goal: explain - in non-tech way with visualizations - what blockchain is and how it works

· What is Blockchain

· Blockchain characteristics

· Smart Contracts

· Blockchain ecosystem - platforms with capabilities

· Foundational role of blockchain as an enabler for other innovation

o Cryptopayments, stablecoins and CBDCs

o NFTs

o Web3.0

o Metaverse

o Industrial Revolution 4.0

Chapter 3: Blockchain applications

Chapter goal: explain how blockchain is utilized in different industries today with real-life examples

· Banking & Insurance

· Healthcare

· Public sector/Government services

· Supply chain management etc.

Chapter 4: Use cases for Hospitality & Tourism

Chapter goal: showcase solutions that have been implemented in different geographies, trends, and directions

· Identity Management

· Customer loyalty programs - NFTs and blockchain-based platforms

· Smart contracts and supply chain management

o Food security and provenance tracking

o Preventive maintenance and Smart Hotel applications

o Sustainability

· New distribution methods and disintermediation

· Payments acceptance

· Guest preferences and personalization

· Digitization of assets

· NFTs

· Metaverse opportunities - digital twins, virtual floor plan walkthroughs, virtual trainings, marketing etc.

Chapter 5: Risks and Challenges

Chapter goal: Discuss blockchain maturity and adoption, interoperability, and state of regulations; address concerns around trust, fraud etc.

Chapter 6: Blockchain projects - how to start

Chapter goal: a walkthrough of the most important steps and decisions

Erscheinungsdatum	02.09.2023
Zusatzinfo	4 Illustrations, black and white; XIV, 161 p. 4 illus.
Verlagsort	Berkley
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Mathematik / Informatik ► Informatik ► Datenbanken
	Informatik ► Netzwerke ► Sicherheit / Firewall
	Informatik ► Theorie / Studium ► Kryptologie
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Blockchain • blockchain applications • cryptopayments • Hospitality • hospitality innovations • hospitality trends • hotel technology • metaverse • NFTS • PropTech • traveltech • trends in hospitality
ISBN-10	1-4842-9635-4 / 1484296354
ISBN-13	978-1-4842-9635-6 / 9781484296356
Zustand	Neuware