Successful Go-To-Market (eBook)

according to Open Product Management WorkflowTM

(Autor)

eBook Download: EPUB
2022
110 Seiten
Books on Demand (Verlag)
978-3-7568-6686-1 (ISBN)

Lese- und Medienproben

Successful Go-To-Market - Frank Lemser
Systemvoraussetzungen
1,99 inkl. MwSt
  • Download sofort lieferbar
  • Zahlungsarten anzeigen
The product marketing textbook »Successful Go-To-Market« is the third book of the Open Product Management Workflow series. It also functions as the textbook for the certified product marketing training »Successful Go-to-Market«.
Note: the tools and templates, which are mentioned in the book will be issued in the trainings, as their application will be explained and their usage is trained under guidance in practical examples.
Additionally, you can also download the book »Successful Go-To-Market« for free in PDF format on pro-productmanagement.com.
In a successful go-to-market, the energy and time invested in strategic and technical product development up to that point can be successfully crowned. However, all previous efforts can also simply fizzle out, resulting in significant additional costs for marketing and sales again if you neglect the go-to-market. You will learn in the book which hurdles have to be overcome, how to plan and organize a successful go-to-market in a repeatable way, so that your product marketing will crown the product development.
Using the "SelfBackup" product example, which already served as an example in the previous textbooks "Strategic Product Management" and "Technical Product Management" according to the Open Product Management Workflow, you will again be shown step by step how successful planning proceeds. In the book "Successful Go-to-Market", you will learn about tools that help you identify the relevant and most efficient marketing measures. You will also learn how to coordinate marketing activities together with marketing and sales in a way that makes planning more accurate and predictable for sales, while reducing sales effort. Therefore, you will also learn how to know the best possible organization for successful product marketing and how to optimize the cooperation between departments. You will learn how the organization from product management to marketing and sales can increase success and use the available resources of personnel, time and money as effectively as possible.

We recommend reading the basics of the book "Strategic Product Management", which sets the stage for the marketing' and sales measures in this book.
Erscheint lt. Verlag 16.11.2022
Reihe/Serie Product Management according to Open Product Management Workflow
Sprache englisch
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Schlagworte Go-to-market • Marketing • Produktmanagement • Produktmarketing
ISBN-10 3-7568-6686-6 / 3756866866
ISBN-13 978-3-7568-6686-1 / 9783756866861
Haben Sie eine Frage zum Produkt?
EPUBEPUB (Ohne DRM)
Größe: 7,9 MB

Digital Rights Management: ohne DRM
Dieses eBook enthält kein DRM oder Kopier­schutz. Eine Weiter­gabe an Dritte ist jedoch rechtlich nicht zulässig, weil Sie beim Kauf nur die Rechte an der persön­lichen Nutzung erwerben.

Dateiformat: EPUB (Electronic Publication)
EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belle­tristik und Sach­büchern. Der Fließ­text wird dynamisch an die Display- und Schrift­größe ange­passt. Auch für mobile Lese­geräte ist EPUB daher gut geeignet.

Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür die kostenlose Software Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür eine kostenlose App.
Geräteliste und zusätzliche Hinweise

Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.

Mehr entdecken
aus dem Bereich
Professionelle Mittelbeschaffung für gemeinwohlorientierte …

von Michael Urselmann

eBook Download (2023)
Springer Fachmedien Wiesbaden (Verlag)
62,99
Strategien und Werkzeuge für Franchisegeber und -nehmer

von Hermann Riedl; Christian Schwenken

eBook Download (2024)
Springer Fachmedien Wiesbaden (Verlag)
46,99