Remarkable Business Growth

Richard Mawer is the founder of Ignite Growth, a business growth consultancy. He works exclusively with B2B clients who are stuck around £350–500k and want to scale to £1m turnover and beyond. Over the past 30 years he has grown eight businesses and helped hundreds of business owners to grow theirs with his proven STEPS Growth Method, a step-by-step approach to developing the right strategy, processes and systems for modern business growth.

Praise Quotes

Contents3

Dedication

Foreword By Dan Tyre

Introduction

Part One: Building A Remarkable Seven Figure Business

Chapter 1 – Being Remarkable Matters

Why seven figures is an important milestone in business

The 5 phases of business growth

The world has changed, has your business?

The remarkable principle of differentiation

Summary & Exercise #1 – Your remarkable audit

Chapter 2 - The Strategy Principle

Strategy drives your tactics

Start by getting specific with your revenue goals

Your strategy within a strategy

Identify your challenges, gaps and opportunities

Summary & Exercise #2 – Your revenue goals

Chapter 3 - The Process Principle

Designing the engine to drive predictable business growth

5 critical areas to process in your business

7 steps to setting up remarkable processes

Summary

Exercise #3 – Free your time and your growth will follow

Chapter 4 - The Systems Principle

Remarkable businesses systemise before they optimise

Are you leveraging technology for scale?

The importance of creating a connected system

Your single source of truth to measure, monitor and record every touchpoint

Summary & Exercise #4 – Audit your tech stack

Part Two: Remarkable Execution – The STEPS Growth Method

Chapter 5 – STEPS – Principle 1 – Strategy – Phase 1

Creating your remarkable growth strategy

Setting your strategic objectives

Identifying your target market

Understanding the market place

Building out your product offerings

Exercise #5 – Your primary buyer persona

Chapter 6 – STEPS – Principle 1 – Strategy – Phase 2

The remarkable Marketing Plan – Your lead generation machine

The unstoppable Sales Plan – Predictable customer acquisition

Talent recruitment plan

Delightful operational delivery

Remarkable service and support

System development

Metrics, analytics and reporting

Summary

Exercise #6 – Get started with you strategy planning

Chapter 7 - STEPS – Principle 2 - Traffic

Highly targeted traffic creates highly engaged leads

Organic traffic generation

Social media traffic

Paid traffic

Summary

Exercise #7 – Keyword research and content schedule

Chapter 8 – STEPS – Principle 3 - Engagement

Remarkable engagement converts into natural sales conversations

Turn your website into a hub of valuable content and insights

Optimise your website for conversions

Engage on social media the right way

Regular emails need to be at the heart of your lead nurture campaigns

Optimising your sales engagement

Summary

Exercise #8 – Complete your content creation grid

Chapter 9 – STEPS – Principle 4 - Promoters

Delighted customers naturally turn into promoters of your business

Engage regularly with your clients and customers

Survey your customers to constantly improve what you do

Create products for your customers

Ensure every happy customer leaves a review for you

Make your clients the stars by producing case studies on their success

Request testimonials from your customers

Ask your customers for referrals

Summary

Exercise #9 – Call 5 of your customers in the next week

Chapter 10 – STEPS – Principle 5 - Systems

Build a connected single source of truth at the heart of your business

Your CRM is your single source of truth

Build and develop a modern growth driven website

Marketing tools and software

Give your sales team the tools to close deals and drive revenue

Delighting your customers with remarkable delivery

Constant improvement and evolution through service and support

Finance – Cloud based accounting software

Summary

Exercise #10 – Set up your CRM

Chapter 11 - Metrics That Matter

The power of digital is that you can measure everything

Growth metrics and revenue goals

Website traffic metrics

Marketing metrics

Sales metrics

Service metrics

Summary

Exercise #11 – Set up 5 growth dashboards and reports

Chapter 12 – Your Remarkable Seven Figure Roadmap & Tips For Success

Anyone can build a remarkable seven figure business

Your roadmap to £1m turnover and beyond

My top 5 tips for remarkable success

The secret weapons of depth, focus and accountability

Summary

Exercise #12 – Start your £1m roadmap today

Conclusion – There Has Never Been A Better Time To Build A £1m Business

References/Bibliography

Further Information/Resources

Acknowledgements

The Author