Acceptance and Usage of Technology through the Digital User Experience
Cambridge Scholars Publishing (Verlag)
978-1-5275-8040-4 (ISBN)
Nedra Bahri-Ammari is an Associate Professor of Marketing, responsible for the Research Master’s in Marketing at IHEC of Carthage, Tunisia. Her research focus is customer relationships management (CRM), social-CRM, digital marketing, artificial intelligence, augmented reality, web 4.0, tourism marketing, and tourism behavior. She has published her work in a number of journals and edited volumes. She is also the author of a book on CRM and loyalty strategy.Imene Ben Yahia is an Associate Professor in Marketing and Head of the Marketing Management Department at the High School of Business of ESC Tunis, Tunisia. She received her PhD from Paris Dauphine University, and she is also a member of the master supervising team at HEC Paris in Qatar. Her research interests include customer relationships management, digital marketing, virtual communities, social media, digital marketing, and artificial intelligence. She has published her work in a number of journals, including the Journal of Decision Systems, Journal of Retailing and Consumer Services, and Journal of High Technology Management Research, among others.
Erscheinungsdatum | 06.04.2022 |
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Verlagsort | Newcastle upon Tyne |
Sprache | englisch |
Maße | 148 x 212 mm |
Themenwelt | Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik |
Mathematik / Informatik ► Informatik ► Web / Internet | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 1-5275-8040-7 / 1527580407 |
ISBN-13 | 978-1-5275-8040-4 / 9781527580404 |
Zustand | Neuware |
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