The Rise of Positive Luxury

Wided Batat is Professor of Marketing, Entrepreneur, and International keynote Speaker. She is the founder of the modern experiential marketing mix and its 7Es tool, as well as the Transformative Luxury Research (TLR) stream to help luxury businesses embrace positive luxury and sustainable growth while promoting collective and individual well-being.

List of Figures

List of Tables

List of Photographs

List of Contributors

Preface

About the Author

PART ONE - Transformative Luxury Research (TLR) to promote positive luxury






Building the foundations of Transformative Luxury Research (TLR): an agenda for the future of "positive luxury"
Wided Batat




The new ethical consumer: the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being

Monica Mendini, Paula C. Peter, Heather Honea, and Martina Grasso






How could well-being-centered business strategies increase competitiveness and innovation among luxury firms?

Fabrizio Mosca and Valentina Chiaudano

PART TWO - Advancing Transformative Luxury Research (TLR) to achieve well-being, social impact, and innovation






Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation: the case of Giuditta Brozzetti’s textile workshop
Silvia Ranfagni




Luxury influencer marketing and subjective well-being: how influencers’ flaunting of luxuries impacts evaluations of the self and the endorsed brand
De Veirman Marijke and Hudders Liselot




Consumers’ emotional reactions to responsible luxury: implications for consumer well-being and luxury businesses’ social impact
Francine Espinoza Petersen and Dikla Perez




Sustainable luxury tourism and food waste management: a case study of all-inclusive luxury resorts
Martin Gannon, Babak Taheri, Bendegul Okumus, and Ibrahim Giritlioglu




Montblanc’s responsible entrepreneurship via the art of "writing": Contributions to social well-being and innovation
Shin’ya Nagasawa




How does second-hand luxury enhance Gen Z consumers’ well-being? A Transformative Luxury Research (TLR) approach
Inas Khochman and Wided Batat



PART THREE - The role of Transformative Luxury Research (TLR) in promoting positive luxury thinking and doing






Luxury from a developing country perspective and consumer well-being: a new agenda for academia and businesses
Pallab Paul and Alex Yao




Luxury food experiences: a proposition of a conceptual framework for food innovation and well-being
Nabanita Talukdar




Corporate purpose and employee well-being in the luxury industry: conceptual foundations and recommendations for the Swiss watch sector

Fabio Duma, Dina Khalifa, and Jule Schäfer

Index