Starting a Business All-in-One For Dummies
For Dummies (Verlag)
978-1-119-86856-9 (ISBN)
Access six books in one, covering the whole process of starting and running a new business
Learn how to easily jump the hurdles that many new business owners face
Tackle taxes, determine the best business model for you, and create a solid plan
Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager
This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.
Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying. Bob Nelson, PhD, is considered one of the world’s leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.
Introduction 1
Book 1: Moving from Idea to Reality 5
Chapter 1: Your Business in Context 7
Chapter 2: Refining and Defining Your Business Idea 27
Chapter 3: Creating a Business Model 45
Chapter 4: Finding Your Target Market 63
Chapter 5: Considering a Franchise 79
Book 2: Planning for Your Business 101
Chapter 1: Writing a Business Plan 103
Chapter 2: Finding the Funding 115
Chapter 3: Setting Your Franchise’s Wheels in Motion 135
Chapter 4: Starting a Home-Based Business 167
Chapter 5: Creating an Online Presence for Your Business 193
Chapter 6: Starting with the Right Legal Structure 215
Book 3: Handling Your Finances 229
Chapter 1: Setting Up the Books 231
Chapter 2: Reporting Profit or Loss in the Income Statement 257
Chapter 3: Reporting Financial Condition in the Balance Sheet 281
Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 305
Chapter 5: Controlling Costs and Budgeting 327
Chapter 6: Satisfying the Tax Man 363
Book 4: Managing Your Business 381
Chapter 1: Tackling the Hiring Process 383
Chapter 2: Setting Goals 401
Chapter 3: Embracing Corporate Social Responsibility 415
Chapter 4: Managing with Technology 425
Chapter 5: Delegating to Get Things Done 433
Book 5: Marketing and Promotion 445
Chapter 1: Optimizing Your Marketing Program 447
Chapter 2: Laying a Foundation for Growth 465
Chapter 3: Taking Stock of Your Business Image 485
Chapter 4: Forging Your Brand 499
Chapter 5: Creating Marketing Communications That Work 515
Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 533
Book 6: Staying in Business 545
Chapter 1: Developing Employees through Coaching and Mentoring 547
Chapter 2: Keeping Your Customers Loyal 563
Chapter 3: Cultivating a Growing Business 575
Index 593
| Erscheinungsdatum | 08.04.2022 |
|---|---|
| Sprache | englisch |
| Maße | 185 x 231 mm |
| Gewicht | 885 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 1-119-86856-4 / 1119868564 |
| ISBN-13 | 978-1-119-86856-9 / 9781119868569 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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