The Marketing Mix of the 4P's and 3P's. A Compilation of Products and Services (eBook)

Document from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: Undergraduate, , language: English, abstract: Marketing is now growing rapidly. Students must be creative, active, experimenting in carrying out activities, especially entrepreneurship, so they need marketing knowledge to support these activities. This book contains materials for the marketing mix of products and services.

Many people define marketing informally as selling, in other words selling means marketing. From the old point of view, marketing is a way of designing products, testing, creating, branding, packaging, pricing, and promoting. While the AMA (The American Marketing Association) in Morissan defines marketing as follows: the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.

In this definition, the AMA focuses on the consumer. The purpose of traditional marketing in general is to sell products in the form of products and services / ideas. The process a business uses to satisfy consumer needs and wants by providing goods and services is called marketing .Marketing is an overall system of business activities aimed at planning, pricing, promoting and distributing goods and services that can satisfy the needs of both existing and potential buyers.