Practical Business Analytics

An innovative educational package that combines a concise, approachable textbook with a collection of online active learning activities designed to help students apply what they learn in their work environment and achieve impactful results.

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Practical Business Analytics: A Proven Approach through Successful Personalized Learning is an innovative educational package that combines a concise, approachable textbook with a collection of online active learning activities designed to help students apply what they learn in their work environment and achieve impactful results.

This dynamic package emphasizes a personalized approach to learning, providing students with an array of opportunities to learn the material according to their individual learning styles. The active components allow students to watch video lectures, engage in interactive group learning exercises, and test their knowledge with online quizzes to support every lesson. This organization of the material is particularly well suited for the COVID-19 era and beyond because of the greater emphasis on online, hybrid, and flipped courses.

The textbook employs a conversational (dialectic) format, classroom tested and refined over many years, to present the information in an engaging manner. Dedicated chapters cover decision theory, simulation, optimization, forecasting, and how to implement Business Analytics in organizations.

With an emphasis on real-world application, Practical Business Analytics is an ideal educational vehicle for learning subject matter contained in courses in management science, decision science, operations research, business decision modelling, or business analytics.