Business Research Methods

A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant. www.linkedin.com/in/pamelaschindler/

Part I: Building the Foundation for Research





Chapter 1: Research Foundations and Fundamentals





Chapter 2: The Research Process: An Overview





Chapter 3: Stage 1: Clarify the Research Question





Part II: The Design of Business Research





Chapter 4: Stage 2: Research Design, An Overview





Chapter 5: Stage 2: Sampling Design





Appendix: Calculate the Sample Size





Chapter 6: Stage 2: Data Collection Design: Qualitative Research





Chapter 7: Stage 2: Data Collection Design: Observation Research





Chapter 8: Stage 2: Data Collection Design: Experiments





Chapter 9: Stage 2: Data Collection Design: Survey Research





Part III: Measurement





Chapter 10: Stage 3: Measurement Foundations





Chapter 11: Stage 3: Measurement Questions





Appendix: Sources of Measurement Questions





Chapter 12: Stage 3: Measurement Instruments





Part IV: Collect, Prepare, and Examine the Data





Chapter 13: Stage 3: Collect, Prepare, and Examine Data





Appendix: Better Tables





Appendix: Review: Describing Data Statistically





Part V: Analyze and Interpret Data





Chapter 14: Stage 4: Hypothesis Testing





Chapter 15: Stage 4: Measures of Association





Part VI: Stage 5: Report the Research





Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations





Appendix: Better Reports





Part VII: Research Project Overview





Chapter 17: An Integrated Example 





Case Index





Appendices





A Business Research Proposals and RFPs (with Sample RFP)





B Focus Group Discussion Guide





C Nonparametric Significance Tests





D Selected Statistical Tables





References





Glossary





Indexes