Management for the Eyecare Practitioner

Optometry Today: Commercialism and Consumerism; Your Office and What It Portrays; Staff: How to Hire and Train; Staff: A Major Reason for Success ... Or Lack of It; What the Consumer Is Saying; Harnessing Eyewear Materials; Practice Management of Optometric Specialties; Newsletters: Optimum Weapon for Private Practice; Recalling Patients Successfully; Communications Beyond Newsletters and Recalling; The Management of Third-Party Care; Taking the Pulse of a Practice: Part I: Taking the Pulse of the Practice; Part II; How to Evaluate the Price of an Optometric Practice; A Partnership Agreement that Works; Potpourri of Practice Management Ideas