The Marketing Director's Handbook

Tim Arnold is a famous marketer of the 80's and 90's who ran one of the most successful independent UK agencies. Going on to help establish a leading UK search marketing agency and become a sought-after interim Marketing Director and consultant. Guy Tomlinson is a leading UK marketing consultant with a background at major brands and in the media. Founder of The Marketing Directors, a successful research and marketing consultancy working with aspiring and global brands in the UK and beyond. https://www.themarketingdirectors.co.uk/

Volume 1: Part 1: Starting Out | Part 2: The Marketing Year covering strategy development, financial management, and structuring the function | Part 3: Operational leadership covering day to day management, team motivation, managing the board and business as a whole, agencies, research, brand, communications, CRM | Part 4: Major Project Planner covering leading projects, problem solving, new product and service development, mergers and acquisitions, rationalisation, culture change, crisis planning and the law.
Volume 2: Managing digital marketing covering SEO, SEM, social media marketing, email marketing, mobile apps, integrated marketing, automation, organising the function, and the future role of marketing.