Search Engine Optimization and Marketing - Subhankar Das

Search Engine Optimization and Marketing

A Recipe for Success in Digital Marketing

(Autor)

Buch | Hardcover
212 Seiten
2021
Chapman & Hall/CRC (Verlag)
978-0-367-27878-6 (ISBN)
129,95 inkl. MwSt
This book explains the nuances of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for setting up digital websites. This book is suitable for undergraduates, graduates and developers of digital marketing, SEO and SEM.
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

The book offers comprehensive coverage of essential topics, including:

• The concept of SEM and SEO

• The mechanism of crawler program concepts of keywords

• Keyword generation tools

• Page ranking mechanism and indexing

• Concepts of title, meta, alt tags

• Concepts of PPC/PPM/CTR

• SEO/SEM strategies

• Anchor text and setting up

• Query-based search

While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

Subhankar Das is a Ph.D. graduate from SOA University, India, in Social Media Advertisement and Media Planning. An avid academician, researcher, author, writer, blogger, data science trainer, and social media marketing consultant, he holds a certification from Google, Manipal in professional digital marketing along with other globally recognized professional certifications. He has over 12 years of academic and research experience and is currently working as a professor and researcher in the Honors Program, Duy Tan University, Da Nang.

1. Introduction to CMS, SEO, SEM, and Attribution Modeling

2. Website Basics and Development.

3. On-Page Optimization

4. Link Building and Setup

5. Concept of Off-Page SEO

6. Search Engine Algorithm and Search Engine Marketing

7. Multivariate Testing Remarketing and AdWords

Erscheinungsdatum
Zusatzinfo 2 Tables, black and white; 33 Illustrations, black and white
Sprache englisch
Maße 156 x 234 mm
Gewicht 467 g
Themenwelt Mathematik / Informatik Informatik Datenbanken
Mathematik / Informatik Informatik Theorie / Studium
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-367-27878-2 / 0367278782
ISBN-13 978-0-367-27878-6 / 9780367278786
Zustand Neuware
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