Redesigning Logos - Shaoqiang Wang

Redesigning Logos

(Autor)

Buch | Hardcover
240 Seiten
2021
Hoaki (Verlag)
978-84-17656-29-4 (ISBN)
45,00 inkl. MwSt
A wide collection of case studies on the different approaches used by international graphic design studios towards the redesign of a logo, its development, interviews with relevant international graphic designers, and real examples.
At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China’s most prestigious design and illustration awards. 

Erscheinungsdatum
Zusatzinfo 680 Illustrations
Verlagsort Barcelona
Sprache englisch
Maße 210 x 285 mm
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Informatik Grafik / Design Desktop Publishing / Typographie
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 84-17656-29-4 / 8417656294
ISBN-13 978-84-17656-29-4 / 9788417656294
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
Bundle: Parts I & II

von Frank Mittelbach; Ulrike Fischer

Buch | Softcover (2023)
Addison Wesley (Verlag)
119,95
Das umfassende Handbuch

von Christian Denzler

Buch | Hardcover (2023)
Rheinwerk (Verlag)
44,90