Essential Economics for Business

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments. Discover more on our Sloman Economics news site.

Brief Contents

Preface

Publisher’s acknowledgements

Part A INTRODUCTION

1 Business and the economic environment

Part B MARKETS, DEMAND AND SUPPLY

2 The working of competitive markets

3 Demand and the consumer

4 Supply decisions in a perfectly competitive market

Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS

5 Pricing and output decisions in imperfectly competitive markets

6 Business growth and strategy

7 Multinational corporations and business strategy in a global economy

8 Labour and employment

9 Government, the firm and the market

Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS

10 The economy and business activity

11 National macroeconomic policy

12 The global trading environment

13 The global financial environment

Websites appendix

Key ideas

Glossary

Index