The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.

Introduction: Logic Alone Is Not Enough 

PART I
WHAT IS THE CREATOR MINDSET?
1 Creativity for Noncreative People 
2 Business Leadership Through an 
 Unorthodox Channel: Creativity
3 Training Your Mind to Think in a Creative Way 
4 The Trinity of Creativity 

P A R T I I
WHY THE CREATOR MINDSET AND WHY NOW?
5 The Brain and Heart on a Collision Course of Prosperity 
6 When Nothing Else Works, Creativity Will 
7 A World That Can Be, Not a World That Is 

PART III
USING THE CREATOR MINDSET
8 Creativity’s Unlikely Personality Traits 
9 On the Virtues of Listening 
10 The Importance of the Little Victory 
11 The Value of Making Mistakes 
12 Art and the Ego 
13 Character Counts 
14 The Four Ps You Need for Growth 

PART IV
SUSTAINING YOUR CREATOR MINDSET
15 The Disease of Self-Doubt 
16 Comfort, Computers, and the Multitasking Myth 
17 How to Champion the Good Idea 
18 The Creator Mindset Guide to Crisis 
19 The Complacency Conundrum 
20 Starting Anew 
 
A Closing Note from the Author 

Acknowledgments 

Notes  
Index