Strategic Management and Competitive Advantage: Concepts plus Pearson MyLab Management with Pearson eText, Global Edition
2019
|
6th edition
Pearson Education Limited
978-1-292-26697-8 (ISBN)
Pearson Education Limited
978-1-292-26697-8 (ISBN)
- Keine Verlagsinformationen verfügbar
- Artikel merken
For courses in strategy and strategic Management.
This package includes MyLab Management.
Core strategic Management concepts without the excess
Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
Reach every student by pairing this text with Pearson MyLab Management
MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
This package includes MyLab Management.
Core strategic Management concepts without the excess
Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
Reach every student by pairing this text with Pearson MyLab Management
MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
PART I: THE TOOLS OF STRATEGIC ANALYSIS
1. What is Strategy and the Strategic Management Process?
2. Evaluating a Firm’s External Environment
3. Evaluating a Firm’s Internal Capabilities
END-OF-PART I: CASES PC 1–1
PART II: BUSINESS-LEVEL STRATEGIES
4. Cost Leadership
5. Product Differentiation
6. Flexibility and Real Options
7. Collusion
END-OF-PART II: CASES PC 2–1
PART III: CORPORATE STRATEGIES
8. Vertical Integration
9. Corporate Diversification
10. Organizing to Implement Corporate Diversification
11. Strategic Alliances
12. Mergers and Acquisitions
END-OF-PART III: PC 3–1
Appendix: Analyzing Cases and Preparing for Class Discussions
Verlagsort | Harlow |
---|---|
Sprache | englisch |
Gewicht | 907 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 1-292-26697-X / 129226697X |
ISBN-13 | 978-1-292-26697-8 / 9781292266978 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
55+ Karten zur Entwicklung von Geschäftsmodellen
Postkartenbuch/-set (2021)
Hanser, Carl
49,99 €
Media-Kombination (2024)
Pearson Education Limited
102,30 €
50 wirkungsvolle Fragen für Führungskräfte (Kartenset)
Druckwerk (2024)
Versus
28,00 €