Strategic Management and Competitive Advantage: Concepts plus Pearson MyLab Management with Pearson eText, Global Edition - Jay Barney, William Hesterly

Strategic Management and Competitive Advantage: Concepts plus Pearson MyLab Management with Pearson eText, Global Edition

Media-Kombination
2019 | 6th edition
Pearson Education Limited
978-1-292-26697-8 (ISBN)
73,44 inkl. MwSt
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For courses in strategy and strategic Management.

This package includes MyLab Management.



Core strategic Management concepts without the excess

Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.



Reach every student by pairing this text with Pearson MyLab Management

MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

PART I: THE TOOLS OF STRATEGIC ANALYSIS

1. What is Strategy and the Strategic Management Process? 

2. Evaluating a Firm’s External Environment 

3. Evaluating a Firm’s Internal Capabilities 

 

END-OF-PART I: CASES PC 1–1

 

PART II: BUSINESS-LEVEL STRATEGIES

4. Cost Leadership 

5. Product Differentiation 

6. Flexibility and Real Options 

7. Collusion 

 

END-OF-PART II: CASES PC 2–1

 

PART III: CORPORATE STRATEGIES

8. Vertical Integration 

9. Corporate Diversification 

10. Organizing to Implement Corporate Diversification 

11. Strategic Alliances 

12. Mergers and Acquisitions 

 

END-OF-PART III:  PC 3–1

Appendix: Analyzing Cases and Preparing for Class Discussions 

Verlagsort Harlow
Sprache englisch
Gewicht 907 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-292-26697-X / 129226697X
ISBN-13 978-1-292-26697-8 / 9781292266978
Zustand Neuware
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