The Digitization of Business in China

Young-Chan Kim is a Senior Lecturer at the University of Greenwich, UK. Having intensely researched China and the Asia Pacific region, he has co-authored and edited six books including Chinese Global Production Networks in the ASEAN (Springer, 2016) and China and Africa (Palgrave, 2017). Young-Chan has also written several articles for academic journals. Pi-Chi Chen is a Lecturer at the University of Greenwich, UK. Her research interests include international business, strategy, multinational enterprises based in emerging markets, and regional innovation and development. She is co-author of US Firms' Business Competence in the Taiwanese IT Industry (Springer, 2016).

1. Business-to-business Marketing in China: Digital or Traditional?; Jonathan Cooley.- Part I. Digital Business as a Social Networking Tool.- 2. China's Online Peer-to-peer (P2P) Lending Platforms; Michelle W. L. Fong.- 3. The Key to Non-profit Crowdfunding through Social Media; Peng Gao.- 4. The Language of Luxury Hotel Websites in China; Amy Suen On Yi.- 5. The Development Path of WeChat: Social, Political and Ethical Challenges; Pi-Chi Chen.- Part II. Digital Business as an Operating Platform.- 6. Digital Business and Chinese Consumers' Purchasing Intentions in Indonesia;  Tao Jiang, Yeyi Li.- 7. Enhancing Brand Image and Brand Trust in the Vietnamese Tourism Industry via eWord of Mouth; Hoang Thi Phuong Thao.- 8. Digitalization in Dentistry: Development and Practices; Yuan-Min Lin.- 9. Alibaba: Jack Ma's Unique Growth Strategy and the Future of its Global Development in the Chinese Digital Business Industry; Young-Chan Kim.- 10. Conclusion - The Sino Digital Economy: Development History, Current Status and Challenges Going Forward; Chung-Shen Wu, Chih-Yuan Weng.