Brand Platform in the Professional Sport Industry
Springer International Publishing (Verlag)
978-3-030-07997-0 (ISBN)
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This book will create a new way of understanding the evolution of professional sports leagues and future growth of the industry, and lay the foundation for new research within the academic realm of sport management and sports marketing.
Jingxuan Zheng is a PhD student in the Faculty of Kinesiology, Sport, and Recreation at the University of Alberta. His research interests focus on the interrelationships between and among professional sports entities, the media, and other stakeholders. Daniel S. Mason is a professor in the Faculty of Kinesiology, Sport, and Recreation at the University of Alberta. His research examines sports leagues and their stakeholders, including franchises, cities, and the media.
Chapter 1: Sport, Information, and the Attention Economy
Chapter 2:The Evolution of Professional Sports as a Multi-sided Market
Chapter 3: Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry
Chapter 4: Creating a Combined Multi-sided Market and Brand Platform Ecosystem
Erscheinungsdatum | 14.01.2019 |
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Zusatzinfo | XIII, 104 p. 4 illus. |
Verlagsort | Cham |
Sprache | englisch |
Maße | 148 x 210 mm |
Gewicht | 168 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Schlagworte | Attention Economy • Digital Media • platform theory • Sport Management • sport marketing • sports branding • Sports Fans • uncertain outcome |
ISBN-10 | 3-030-07997-X / 303007997X |
ISBN-13 | 978-3-030-07997-0 / 9783030079970 |
Zustand | Neuware |
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