Sloganization in Language Education Discourse (eBook)

lt;p>Barbara Schmenk is Professor of German and Applied Linguistics at the University of Waterloo, Canada.

Stephan Breidbach is Professor of English Language Education, Humboldt-Universität zu Berlin, Germany.

Lutz Küster is Professor of Romance Languages and Literatures/Teaching Methodology, Humboldt-Universität zu Berlin, Germany.

Chapter 1. Barbara Schmenk and Stephan Breidbach and Lutz Küster: Sloganization in Language Education Discourse. Introduction.         

Chapter 2. David Gramling: We Innovators   

Chapter 3. Dietmar Rösler: The Only Turn Worth Watching in the 20th Century is Tina Turner's: How the Sloganization of Foreign Language Research can Impede the Furthering of Knowledge and Make Life Difficult For Practitioners  

Chapter 4. Gerhard Bach: Slo(w)ganization. Against the Constant Need for Re-Inventing the Discourse on Language Education: The Case of 'Multiple Intelligences'     

Chapter 5. Britta Viebrock: Just Another Prefix? From Inter- to Transcultural Foreign Language Learning and Beyond

Chapter 6. John Plews: On Common 'Exposure' and Expert 'Input' in Second Language Education and Study Abroad

Chapter 7. David Block: What on Earth is 'Language Commodification'?      

Chapter 8. Aneta Pavlenko: Superdiversity and Why it Isn't: Reflections on Terminological Innovation and Academic Branding    

Chapter 9. Barbara Schmenk and Stephan Breidbach and Lutz Küster: Sloganization – Just Another Slogan?