Loose-Leaf Edition Understanding Business: The Core
McGraw-Hill Education (Verlag)
978-1-259-86929-7 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management. Jim McHugh holds an M.B.A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management are-as at both the undergraduate and graduate levels. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive. Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learn-ing theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.
Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2 Understanding Economics and How It Affects Business
Chapter 3 Doing Business in Global Markets
Chapter 4 Demanding Ethical and Socially Responsible Behavior
Part 2: Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business
Part 3: Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership
Chapter 8 Structuring Organizations for Today's Challenges
Chapter 9 Production and Operations Management
Chapter 10 Motivating Employees
Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Union and Employee–Management Issues
Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 13 Marketing: Helping Buyers Buy
Chapter 14 Managing the Marketing Mix: Product, Price, Place, and Promotion
Part 6: Managing Financial Resources
Chapter 15 Understanding Accounting and Financial Information
Chapter 16 Financial Management
Chapter 17 Using Securities Markets for Financing and Investing Opportunities
Chapter 18 Money, Financial Institutions, and the Federal Reserve
Bonus Chapters (Available within SmartBook with purchase of Connect)
Bonus Chapter A Working Within the Legal Environment
Bonus Chapter B Using Technology to Manage Information
Bonus Chapter C Managing Risk
Bonus Chapter D Managing Personal Finances
Erscheinungsdatum | 19.09.2018 |
---|---|
Verlagsort | OH |
Sprache | englisch |
Maße | 218 x 279 mm |
Gewicht | 1145 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
ISBN-10 | 1-259-86929-6 / 1259869296 |
ISBN-13 | 978-1-259-86929-7 / 9781259869297 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |