ISE Business Research Methods

A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant. www.linkedin.com/in/pamelaschindler/

Part 1: Build the Foundation for Business Research   


Chapter 1  Research Foundations and Fundamentals
Chapter 2  The Research Process: An Overview
Chapter 3  Stage 1: Clarify the Research Question

Part 2: The Design of Business Research    


Chapter 4  Research Design: An Overview
Chapter 5  Stage 2: Sampling Design
Chapter 6  Stage 2: Data Collection Design: Qualitative Research
Chapter 7  Stage 2: Data Collection Design: Observation Research
Chapter 8  Stage 2: Data Collection Design: Experiments
Chapter 9  Stage 2: Data Collection Design: Survey Research

Part 3: Measurement


Chapter 10: Stage 3: Measurement Foundations
Chapter 11: Stage 3: Measurement Questions
Chapter 12: Stage 3: Measurement Instruments




Part 4: Collect, Prepare, and Examine Data   


Chapter 13: Stage 3: Collect, Prepare, and Examine Data


Part 5: Analyze and Interpret Data


Chapter 14: Stage 4: Hypothesis Testing
Chapter 15: Stage 4: Measures of Association

Part 6: Report the Research



Chapter 16: Stage 5: Research Reports: Supported Insights and Recommendations

Part 7: Research Project Overview



Chapter 17: An Integrated Example.


Appendices


A: Business Research Proposals and RFPs
B: Focus Group Discussion Guide
C: Nonparametric Significance Tests
D: Selected Statistical Tables