Combo Prospecting (eBook)

Unleash a killer combination of old and new sales strategies. Old-school prospecting tactics or new-school techniques alone won’t provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today’s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works.

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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? By learning how to combine time-tested sales processes with cutting-edge social media strategies. Sales expert and author Tony J. Hughes details today's new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention.In Combo Prospecting, you will learn how to:Locate leverage points that matterSecure decision-maker meetingsBuild a knockout online brand that distinguishes you from the packBuild a constantly growing list of profitable referralsAnd much more! Old-school prospecting tactics are growing increasingly irrelevant in today's tech-savvy online business world. However, new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies.