Consumer Culture Theory
SAGE Publications Ltd (Verlag)
978-1-5264-2072-5 (ISBN)
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A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies.
The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace.
The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education.
The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Dr. Eric Arnouldis Visiting Professor of Marketing at the Aalto University Business School and Adjunct Professor at EMLYON France. He has been on faculty at four European universities and several in the US. He has pursued a career in applied social science since 1973, receiving a PhD in social anthropology from the University of Arizona in 1982. Aalto University awarded him an honorary doctorate in 2016. Early ethnographic research in West Africa inspired his approach to contemporary market mediated society. Current interests include collective consumer creativity, human branding, sustainable business practice, visual representations, and digital mobility. Craig J. Thompson is the Churchill Professor of Marketing at the University of Wisconsin-Madison. He has published in a wide range of marketing, consumer research, and sociological journals. He has co-authored the book The Phenomenology of Everyday Life and co-edited Sustainable Lifestyles and the Quest for Plenitude: Case Studies of the New Economy. Craig has served as an associate editor for the Journal of Consumer Research and the Journal of Consumer Culture. Craig is the current president of the Consumer Culture Theory Consortium. Craig was the Society for Marketing Advances 2014 Distinguished Marketing Scholar Award. In 2017, he was named an Association of Consumer Research Fellow.
Introduction: What is Consumer Culture Theory?
Part 1: Consumption Identity
Chapter 1: Consumers Volitional Identity Projects - Hope Schau
Chapter 2: Family & Collective Identity Projects - Amber Epp, Tandy Thomas
Chapter 3: Critical Reflections on Consumer Identity - Michelle Weinberger, David Crockett
Part 2: Marketplace Cultures
Chapter 4: Consumption Tribes and Collective Performance - Bernard Cova, Avi Shankar
Chapter 5: Consumer Produced, Emergent & Hybrid Markets - Daiane Scaraboto, Eminegul Karababa
Chapter 6: Glocalization of Marketplace Cultures - Burçak Ertimur, Gokcen Coskuner-Balli
Part 3: The Socio-Historic Patterning of Consumption
Chapter 7: Social Class - Paul Henry, Mary-Louise Caldwell
Chapter 8: Gender - Luca Visconti, Shona Bettany, Pauline MacLaran
Chapter 9: Ethnicity - Robert L. Harrison III, Kevin D. Thomas, Samantha N. N. Cross
Chapter 10: Global Mobilities - Fleura Bardhi, Marius Luedicke
Part 4: The Ideological Shaping of Consumption Practices and Consumers′ Co-creative Appropriations
Chapter 11: Neoliberalism and Consumption - Ela Veresiu, Markus Giesler
Chapter 12: Social Distinction and Practices of Taste - Zeynep Arsel, Jonathan Bean
Chapter 13: Consumer Resistance & Subaltern Consumption - Dominique Roux, Elif Izberk-Bilgin
Chapter 14: Conclusion
| Erscheinungsdatum | 27.09.2018 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 170 x 242 mm |
| Gewicht | 630 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-5264-2072-4 / 1526420724 |
| ISBN-13 | 978-1-5264-2072-5 / 9781526420725 |
| Zustand | Neuware |
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