Marketing Research Essentials
Seiten
2013
John Wiley & Sons Inc (Verlag)
978-1-118-82300-2 (ISBN)
John Wiley & Sons Inc (Verlag)
978-1-118-82300-2 (ISBN)
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An accessible text offering a relevant approach to understanding and practicing marketing research The second Canadian edition of Marketing Research Essentials is co-authored by marketing researchers, offering students an inside look into the field. Marketing majors who our required to take a Marketing Research course can benefit from an understanding of what is successful and what isn't. In a concise manner, the text presents real data by the people who have conducted the real research. The book covers data analysis in both Excel and SPSS.
Erscheinungsdatum | 09.08.2017 |
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Verlagsort | New York |
Sprache | englisch |
Maße | 217 x 275 mm |
Gewicht | 1052 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
ISBN-10 | 1-118-82300-1 / 1118823001 |
ISBN-13 | 978-1-118-82300-2 / 9781118823002 |
Zustand | Neuware |
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