Web Site Stats: Tracking Hits and Analyzing Web Traffic

part I: The Gory Deatilas.The Basics of Tracking Web Traffic.The Transfer Log.The Error Log.The Referrer Log.The Agent Log.Part II: Analyzing Server Log Data.The Visit: The Big Picture.Tracking the elusive Visit.Tailoring Your Site to be More Effective.Part III: Log Analysis Tools and Services.Commercial Log Analysis Software.Traffic Tracking Services.Free and Shareware Statistics Software.System Administration Considerations.Part IV: Marketing and Advertising.Advertising on the Web.Web Ad Mechanics.Ad Netowkrs and Ad Servers.Ad Tracking and Auditing Services.User Registration and Dynamic Content.Part V: Appendizes.A: Software Feature comparison.B: Log File Formats.C: HTTP 1.1 Header Definitions and Server Status Codes.D: Log Analysis and Advertising-Related Companies.