Information and Communication Technologies in Tourism 2016
Springer International Publishing (Verlag)
978-3-319-28230-5 (ISBN)
The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe most significant areas contributed by prominent scholars from around theworld and is suitable for both academics and practitioners who are interestedin the latest developments in eTourism.
Alessandro Inversini is senior lecturer at Bournemouth University Faculty of Management (United Kingdom). His research interests are where communication, tourism and new media overlap, ranging from design to evaluation of tourism websites, from online communication to branding and reputation, from eCommerce to eLearning. Roland Schegg is a professor at the Institute of Tourism at the University of Applied Sciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000 and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BS from the Swiss Federal Institute for Technology (ETH) in Zurich and his PhD from the University of Geneva. His research interests are in the field of eTourism (online distribution, eService metrics, technology adoption, web 2.0 and mobile technologies in tourism).
Part I: Website Communication.- Part II: Social Media & User Generated Contents.- Part III: Online Travel Reviews.- Part IV: Mobile Systems & Pervasive Communication.- Part V: Semantic Technology & Recommender Systems.- Part VI: Augmented Realty and Virtual Realty.- Part VII: eLearning & MOOCs.- Part VIII: Digital Economy.
| Erscheinungsdatum | 08.10.2016 |
|---|---|
| Zusatzinfo | XV, 792 p. 103 illus., 35 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 1228 g |
| Themenwelt | Wirtschaft |
| Schlagworte | augmented reality • big data and analytics • business and management • e-commerce/e-business • Electronic Marketing • E-Tourism • geosocial services • Information Systems and Communication Service • IT in business • mobile computing • Online Marketing/Social Media • Recommender Systems • Responsive Web Design • Services • Social Media • Tourism management |
| ISBN-10 | 3-319-28230-1 / 3319282301 |
| ISBN-13 | 978-3-319-28230-5 / 9783319282305 |
| Zustand | Neuware |
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