Economics for Business plus MyEconLab
Pearson Education Limited
978-1-292-08219-6 (ISBN)
This new edition of Economics for Business uses up-to-date case studies to examine the key issues facing the business world today. Looking at everything from the impact of the financial crisis to the operation of individual business, the 7th edition illustrates how economic theory relates to real business issues in a clear, accessible and engaging way designed to help students excel.
Looking for economics in action? Search online for the Sloman Economics News Site, a blog that’s updated several times a week with current affairs and topical stories, all linked to your textbook so you can explore the background to the issues more deeply.
John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.
Dean Garratt is Principal Teaching Fellow in the Department of Economics at the University of Warwick.
Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Principal Lecturer in the School of Economics, Finance and Accountancy at Coventry University. Jon is also an Associate of the Economics Network and a Lecturer on economics courses delivered to departments across the UK government.
Elizabeth Jones is a Principal Teaching Fellow and the Dean of Students in the Economics Department at the University of Warwick. Elizabeth is also a Lecturer on economics courses non-economists delivered to departments across the UK government.
John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol. Dean Garratt is Principal Teaching Fellow in the Department of Economics at the University of Warwick. Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Principal Lecturer in the School of Economics, Finance and Accountancy at Coventry University. Jon is also an Associate of the Economics Network and a Lecturer on economics courses delivered to departments across the UK government. Elizabeth Jones is a Principal Teaching Fellow and the Dean of Students in the Economics Department at the University of Warwick. Elizabeth is also a Lecturer on economics courses non-economists delivered to departments across the UK government.
Part A BUSINESS AND ECONOMICS
1 The business environment and business economics
2 Economics and the world of business
3 Business organisations
Part B BUSINESS AND MARKETS
4 The working of competitive markets
5 Business in a market environment
Part C BACKGROUND TO DEMAND
6 Demand and the consumer
7 Demand and the firm
8 Products, marketing and advertising
Part D BACKGROUND TO SUPPLY
9 Costs of production
10 Revenue and profit
Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION
11 Profit maximisation under perfect competition and monopoly
12 Profit maximisation under imperfect competition
Part F SUPPLY: ALTERNATIVE STRATEGIES
13 An introduction to business strategy
14 Alternative theories of the firm
15 Growth strategy
16 The small-firm sector
17 Pricing strategy
PART G THE FIRM IN THE FACTOR MARKET
18 Labour markets, wages and industrial relations
19 Investment and the employment of capital
Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
20 Reasons for government intervention in the market
21 Government and the firm
22 Government and the market
Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
23 Globalisation and multinational business
24 International trade
25 Trading blocs
Part J THE MACROECONOMIC ENVIRONMENT
26 The macroeconomic environment of business
26.6 The circular flow of income
27 The balance of payments and exchange rates
28 Banking, money and interest rates
29 Business activity, employment and inflation
Part K MACROECONOMIC POLICY
30 Demand-side policy
31 Supply-side policy
32 International economic policy
| Erscheint lt. Verlag | 27.7.2016 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 195 x 265 mm |
| Gewicht | 1365 g |
| Themenwelt | Schulbuch / Wörterbuch ► Schulbuch / Berufs- und Fachschule |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 1-292-08219-4 / 1292082194 |
| ISBN-13 | 978-1-292-08219-6 / 9781292082196 |
| Zustand | Neuware |
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