International Business
Pearson Education Limited (Verlag)
978-1-292-06439-0 (ISBN)
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Simon Collinson is Professor of International Business and Innovation and Dean at Birmingham Business School, the University of Birmingham, UK. Rajneesh Narula is John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK.
Part One THE WORLD OF INTERNATIONAL BUSINESS
Chapter 1 Introduction to International Business
Chapter 2 General Frameworks in International Business
Chapter 3 MNES, Innovation and Competitiveness
Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Chapter 4 International Politics
Chapter 5 International Culture
Chapter 6 International Trade
Chapter 7 International Financial Markets and Institutions
Part Three INTERNATIONAL BUSINESS STRATEGIES
Chapter 8 Multinational Strategy
Chapter 9 Organizing Strategy
Chapter 10 Corporate Strategy and National Competitiveness
Chapter 11 MNE’s as Responsible Stakeholders
Part Four FUNCTIONAL AREA STRATEGIES
Chapter 12 Production Strategy
Chapter 13 Marketing Strategy
Chapter 14 Human Resource Management Strategy
Chapter 15 Political Risk and Negotiation Strategy
Chapter 16 International Financial Management
Part Five REGIONAL STRATEGIES
Chapter 17 European Union
Chapter 18 Japan
Chapter 19 North America
Chapter 20 Emerging Economies
Chapter 21 China
Glossary
Index
| Erscheint lt. Verlag | 14.12.2016 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 195 x 265 mm |
| Gewicht | 1431 g |
| Themenwelt | Schulbuch / Wörterbuch ► Schulbuch / Berufs- und Fachschule |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-292-06439-0 / 1292064390 |
| ISBN-13 | 978-1-292-06439-0 / 9781292064390 |
| Zustand | Neuware |
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