#Hooked

Revealing The Hidden Tricks Of Memorable Marketing

Patrick Fagan (Autor)

Buch | Softcover

208 Seiten

2016
Pearson Business (Verlag)
978-1-292-07442-9 (ISBN)

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In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.

About the Author

Thanks and Acknowledgements

Contents

LET’S GET READ

AN INTRODUCTION

THE SCIENCE OF COMMUNICATION

THE BRAIN

FIRST: INVITE ATTENTION

PRIMAL

AFFECTIVE

SELF-RELEVANT

SURPRISING

SECOND: IGNITE THINKING

MYSTERY

EASE

NARRATIVE

THIRD: INCITE ACTION

MEMORY

AUTOPILOT

PRIMING

PUTTING IT TO USE

YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION

PROMOTIONS

THE PSYCH OF LIKE

DIRECT MAIL

IN THE OFFICE

TEST, TEST, TEST

CONCLUSION

Notes

Erscheint lt. Verlag	23.5.2016
Verlagsort	Harlow
Sprache	englisch
Maße	155 x 235 mm
Gewicht	380 g
Themenwelt	Schulbuch / Wörterbuch ► Schulbuch / Berufs- und Fachschule
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-07442-6 / 1292074426
ISBN-13	978-1-292-07442-9 / 9781292074429
Zustand	Neuware