Amazon's Dirty Little Secrets

How to Use the Power of Others to Market and Sell for You

Greg Jameson (Autor)

Buch | Hardcover

180 Seiten

2014
Morgan James Publishing llc (Verlag)
978-1-63047-278-8 (ISBN)

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Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company on the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company.

"Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.

P – Plenty of traffic

O – Offer something for free

W – Win their trust

E – Engaging experience

R – Request an action

+ – additional tips & secrets

Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.

Greg Jameson is a Colorado Small Business of the year and Inc 500 Award-Winning Entrepreneur. He has created 3 commercial software programs – all of which remain on the market today – and spoken to audiences around the world about software solutions. Over the past 15 years, he has implemented numerous Internet projects ranging from websites, eCommerce, business Facebook pages, YouTube channels and more, as well as running his own online businesses. He continues to be the creative force at WebStores Ltd, developing applications that are now used by thousands of businesses all over the world. In addition to a weekly blog, he also authored “Grow Your Online Sales”. GregJameson.com.

Introduction

Getting Started with Amazon’s Dirty Little Secret

P—Plenty of Traffic

Search Engine Optimization

Domain Factors

Page-Level Factors

Site-Level Factors

Back-Link Factors

User-Interaction

Special algorithm rule

Social Signals

Brand Signals

On-site Webspam Factors

Off-page Webspam Factors

Email

SPAM

Grow your list

Email Best Practices—What Would Jeff Do?

YouTube

Facebook

What This Means for Merchants

Increasing Engagement

Case Study

Images on Facebook

YouTube

Blogs

Twitter

Google+

Pinterest

LinkedIn

Location—Based Sites

Affiliate Marketing

Press Releases

O—Offer Something for Free

Cyberbase Trading Post

Case Studies

Get them to fill out an application!

W—Win their Trust

Ratings & Reviews

Testimonials

E—Engaging Experience

Payment Solutions

Product Descriptions

Product Videos

Test Your Web site

Mobile

Shopping Cart Abandonment

Shipping

R—Request an Action

Cross-Sell

Wishlist

Product Reviews

Add to Cart

Upsell

+ PLUS: Additional Tips & Secrets

P –Perform Analytics

Google Analytics

What Others are Saying

Email Analytics

Sales Analytics

L—Listen to your Customers

Subscription Programs

Selling on Amazon

U—Understanding Distribution Channels

B2B Wholesale Considerations

S—Start Now!

Appendix—Complete List of Google Ranking Factors

Zusatzinfo	black & white illustrations
Sprache	englisch
Maße	127 x 203 mm
Gewicht	322 g
Themenwelt	Informatik ► Office Programme ► Outlook
	Mathematik / Informatik ► Informatik ► Web / Internet
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-63047-278-6 / 1630472786
ISBN-13	978-1-63047-278-8 / 9781630472788
Zustand	Neuware