Corporate Communication
SAGE Publications Ltd (Verlag)
978-1-4462-7495-8 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies.
Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook – practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners.
The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features:
A new chapter on social media and increased coverage of new media in existing chapters
New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship
Extended focus on media relations, internal communications and leadership and change communication
New full-length and shorter international case studies
Enhanced companion website material including new case studies and video material
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
Part I: Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Part II: Conceptual Foundations
Chapter 3: Stakeholder Management and Communication
Chapter 4: Corporate Identity, Branding and Corporate Reputation
Part III: Corporate Communication in Practice
Chapter 5: Communication Strategy
Chapter 6: Strategic Planning and Campaign Management
Chapter 7: Research and Measurement
Part IV: Specialist Areas in Corporate Communications
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Part V: New Developments in Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations
Chapter 14: Social Media and Corporate Communication
| Erscheint lt. Verlag | 21.3.2014 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 170 x 242 mm |
| Gewicht | 550 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-4462-7495-0 / 1446274950 |
| ISBN-13 | 978-1-4462-7495-8 / 9781446274958 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
