Business Communication Today with MyBCommLab, Global Edition
Pearson Education Limited
978-1-292-00902-5 (ISBN)
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Real-world training for the business world of today and tomorrow.
This package includes a physical copy of Business Communication Today, 12 edition by Bovee and Thill as well as access to the eText and MyBCommLab.
The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade-Bovee/Thill provides real-world training for the business world of today and tomorrow.
This edition includes up-to-date coverage of the social communication model that's redefining business communication and reshaping the relationships between companies and their stakeholders.
MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.
For students
* Personalised study plan: MyBCommLab gives you the opportunity to test yourself on key concepts and skills and generates a study plan based on topics you have not yet mastered. The study plan links to interactive exercises with guidance, to give you help when you need it most.
* Pearson eText gives you access to an ebook that can be used on the go, and allows you to highlight, search and take notes as you read online. Access to the ebook depends on the package you have bought.
* E.g. Videos: expand on this feature
* E.g. Interactive case studies: expand on this feature
* E.g. something else: expand on this feature
For educators
* Online assignments, tests, quizzes can be easily created and assigned to students.
* Gradebook: Assignments are automatically graded and visible at a glance.
* For educator access, contact your Pearson Account Manager. To find out who your Account Manager is, visit www.pearsoned.co.uk/replocator
PART I. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Achieving Success through Effective Business Communication
2. Mastering Team Skills and Interpersonal Communication
3. Communicating in a World of Diversity
PART II. APPLYING THE THREE-STEP WRITING PROCESS
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
PART III. CRAFTING BRIEF MESSAGES
7. Electronic Media
8. Social Media
9. Visual Media
10. Writing Routine and Positive Messages
11. Writing Negative Messages
12. Writing Persuasive Messages
PART IV. SUPPORTING MESSAGES WITH QUALITY INFORMATION
13. Finding, Evaluating, and Processing Information
PART V. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS
14. Planning Reports and Proposals
15. Writing and Completing Reports and Proposals
PART VI. DESIGNING AND DELIVERING ORAL AND ONLINE PRESENTATIONS
16. Developing Oral and Online Presentations
17. Enhancing Presentations with Slides and Other Visuals
PART VII. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
18. Building Careers and Writing Resumes
19. Applying and Interviewing for Employment
Appendix A. Format and Layout of Business Documents
Appendix B. Documentation of Report Sources
Appendix C. Correction Symbols
| Erscheint lt. Verlag | 13.3.2014 |
|---|---|
| Zusatzinfo | illustrations |
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 218 x 275 mm |
| Gewicht | 1320 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 1-292-00902-0 / 1292009020 |
| ISBN-13 | 978-1-292-00902-5 / 9781292009025 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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