Business Communication Essentials, plus MyBCommLab with Pearson eText
Pearson Education Limited
978-1-4479-5525-2 (ISBN)
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This package includes a physical copy of Business Communication Essentials as well as access to the eText and MyBCommLab. Your instructor will need to provide you with a course ID in order for you to access the eText and MyBCommLab.
For Business Communication courses.
Prepare students for the demands they'll face on the job.
Only Bovee/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.
MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.
For more information on MyBCommLab, go to www.mybcommlab.com
UNIT 1. BUSINESS COMMUNICATION FOUNDATIONS
1. Understanding Business Communication in Today's Workplace
2. Mastering Team Skills and Interpersonal Communication
UNIT 2. THE THREE-STEP WRITING PROCESS
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages
UNIT 3. BRIEF BUSINESS MESSAGES
6. Crafting Messages for Electronic Media
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages
UNIT 4. LONGER BUSINESS MESSAGES
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing Oral and Online Presentations
UNIT 5. EMPLOYMENT MESSAGES AND JOB INTERVIEWS
13. Building Careers and Writing Resumes
14. Applying and Interviewing for Employment
Appendix A. Format and Layout of Business Documents
Appendix B. Documentation of Report Sources
Appendix C. Correction Symbols
Handbook of Grammar, Mechanics, and Usage
| Erscheint lt. Verlag | 12.8.2013 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 1-4479-5525-0 / 1447955250 |
| ISBN-13 | 978-1-4479-5525-2 / 9781447955252 |
| Zustand | Neuware |
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