Career Distinction (eBook)

WILLIAM ARRUDA--dubbed the "Personal Branding Guru" by media and clients alike--combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine. KIRSTEN DIXSON is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego¯® and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.

Foreword vii

Preface ix

Acknowledgments xv

1. Understand the Future of Work 1

2. Adopt the Career Distinction Mindset 11

3. Brand Yourself for Career Success 23

Step One Extract--Unearth Your Unique Promise of Value

4. Know Yourself to Grow Yourself 33

5. Remember, It's What They Think That Counts 45

6. Define Your Brand Community 57

7. Tell Your Brand Story 69

Step Two Express--Communicate Your Brand to Your Target Audience

8. Create Your Career-Marketing Tools 81

9. Express Yourself 97

10. Assess Your Online Identity 115

11. Build Your Brand in Bits and Bytes 127

Step Three Exude--Manage Your Brand Environment

12. Be On-Brand in All That You Do 145

13. Get a Visual Identity 155

14. Increase Your Career Karma 171

Summary: Evolve and Resolve 185

Appendix 193

Index 197

About the Authors 207