The Handbook of Communication and Corporate Reputation

Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University's Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Universita della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association's (ICA) Public Relations division. He is editor of Corporate Reputation and the News Media , and serves on the editorial boards for Corporate Communication , Corporate Reputation Review , Journal of Communication , Journal of Public Relations Research , Public Relations Journal , Public Relations Inquiry , and Public Relations Review . His research on corporate reputation has been presented in over 15 countries.

Notes on Contributors Acknowledgments 1. Corporate Reputation and the Multiple Disciplinary Field of Communication Craig Carroll SECTION 1: Communication Disciplines of Reputation 2. Corporate Reputation and the Discipline of Public Opinion Cees van Riel 3. Corporate Reputation and the Discipline of Interpersonal Communication Sherry Holladay 4. Corporate Reputation and the Discipline of Organizational Communication Robyn Remke 5. Corporate Reputation and the Discipline of Advertising Nora J. Rifon, Karen Smreker and Sookyong Kim 6. Corporate Reputation and the Discipline of Corporate Communication Peggy Simcic Bronn 7. Corporate Reputation and the Discipline of Public Relations Judy Motion 8. Corporate Reputation and the Discipline of Management Communication James O'Rourke IV 9. Corporate Reputation and the Discipline of Communication Management Anne Gregory 10. Corporate Reputation and the Discipline of Integrated Marketing Communications Clarke L. Caywood 11. Corporate Reputation and the Discipline of Marketing Communication Richard Varey 12. Corporate Reputation and the Disciplines of Journalism and Mass Communication Craig E Carroll 13. Corporate Reputation and the Discipline of Visual Communication Susan Westcott Alessandri 14. Corporate Reputation and the Discipline of Corporate Communication Law Karla Gower SECTION 2: Theoretical Perspectives 15. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them Matt Ragas 16. Complexity Theory and the Dynamics of Reputation Priscilla Murphy and Dawn R. Gilpin 17. Communicatively constituted reputation and reputation management Stefania Romenti and Laura Illia 18. "A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory" Jeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung Un Yang and James E. Grunig 19. Image Repair Theory and Corporate Reputation William Benoit 20. The Institutionalization of Corporate Reputation John Lammers and Kristen Guth 21. Experiencing the Reputational Synergy of Success and Failure through Organizational Learning Tim Sellnow, Shari Veil and Kathryn Anthony 22. Relating Rhetoric and Reputation Oyvind Ihlen 23. Situational Theory of Crisis: Situational Crisis Communication and Corporate Reputation Timothy Coombs 24. Corporate Reputation and the Theory of Social Capital Vilma Luoma-aho SECTION 3: Attributes of Reputation 25. Corporate Attributes and Associations Sabine Einwiller 26. What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication Juan Meng and Bruce K. Berger 27. Corporate Reputation and Workplace Environment Hua Jiang 28. Corporate Reputation and the Practice of Corporate Governance Justin Pettigrew and Bryan Reber 29. Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation Pan Ji and Paul S Lieber 30. Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View Friederike Schultz 31. Reputation or Financial Performance: Which Comes First? Alexander Laskin 32. Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management Bob Heath 33. Form Following Function: Message Design for Managing Corporate Reputations Peter Smudde and Jeffrey Courtright SECTION 4: Contexts of Reputation 34. Contrabrand: Activism and the Leveraging of Corporate Reputation Jarol Manheim and Alex D. Holt 35. Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications Juan-Carlos Molleda and Rajul Jain 36. Corporate Branding and Corporate Reputation Esben Karmark 37. Corporate Reputation and Corporate Speech Robert Kerr 38. Corporate Reputation Management and Issues of Diversity Damion Waymer and Sarah VanSlette 39. "Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique" Rahul Mitra, Mohan Dutta and Robert J. Green 40. The Power of Social Media and its Influence on Corporate Reputation Tina McCorkindale and Marcia W. DiStaso 41. The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice Magda Pieczka and Theodore E. Zorn 42. Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations Jennifer Bartlett, Josef Pallas and Magnus Frostenson 43. Hidden Organizations and Reputation Craig Scott SECTION 5: Communication Research and Evaluation 44. Corporate Reputation Measurement and Evaluation Don Stacks, Melissa D. Dodd and Linjuan Rita Men 45. Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-line Impact of Reputation Yungwook Kim and Jungeun Yang 46. The Future of Communication Research in Corporate Reputation Studies Craig E Carroll Index