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Media and Internet Management

Bernd W. Wirtz (Autor)

Buch | Softcover

XIV, 569 Seiten

2011 | 2011. Auflage
Betriebswirtschaftlicher Verlag Gabler
978-3-8349-3010-1 (ISBN)

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Media Management

Bernd W. Wirtz

2016, 2. Auflage

Buch | Softcover

24, ⁹⁸ €

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The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.

Bernd W. Wirtz is Professor for Information and Communication Management at the German University of Administrative Sciences Speyer.

Foundations of media management

Newspaper and magazine management

Book management

Movie management

TV management

Radio management

Music management

Video and computer game management

Internet management

International media management

Integrated media conglomerates and cross-media

Erscheint lt. Verlag	15.7.2011
Sprache	englisch
Maße	168 x 240 mm
Gewicht	1109 g
Einbandart	Paperback
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Schlagworte	Book management • Computer game management • Cross-Media • International media management • Internet • Internet Management • Internet; Spezielle Anwendungsbereiche • Management • media • Medienmanagement • Movie management • Music management • Newspaper and magazine management • Radio management • TV Management • Video management
ISBN-10	3-8349-3010-5 / 3834930105
ISBN-13	978-3-8349-3010-1 / 9783834930101
Zustand	Neuware