Competitor Analysis in Financial Services
Woodhead Publishing Ltd (Verlag)
978-1-85573-331-2 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
Don't just copy others' systems
Understand the need for competitor intelligence
Find out what competitors do
Understand the methodology
Set up the systems to fit your company
This book is thoroughly practical in its approach and international in its coverage and is essential reading for all financial services professionals seeking competitive advantage.
Ian Youngman has worked in insurance for more than twenty years. An Associate of the Chartered Insurance Institute, he helped set up the first directors’ and officers’ liability insurance cover for building societies in the UK. He is a member of the Market Research Society and is currently working as a freelance writer and researcher. He is a regular contributor to the insurance press. Also by Ian Youngman: Competitor Analysis
The need for competitor analysis; Who are your competitors? Establishing the corporate framework; Establishing the strategic framework; Sources; Analysis; Systems; Models; Own products and services; What competitors offer; External suppliers; How to distribute the information; How to use the competitor analysis function; Further strategic considerations.
Verlagsort | Cambridge |
---|---|
Sprache | englisch |
Maße | 156 x 234 mm |
Gewicht | 620 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung |
Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Bankbetriebslehre | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Wirtschaft ► Volkswirtschaftslehre ► Finanzwissenschaft | |
ISBN-10 | 1-85573-331-5 / 1855733315 |
ISBN-13 | 978-1-85573-331-2 / 9781855733312 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich