Accelerating New Food Product Design and Development (eBook)

Jacqueline H. Beckley is Founder and President of The Understanding & Insight Group, LLC, Denville, New Jersey. Leslie J. Herzog is Vice President of Operations and Research Services for The Understanding & Insight Group, LLC, Denville, New Jersey. M. Michele Foley is Director of Consumer Sensory Insight for Nestlé, Fremont, Michigan.

Contributors xiii

Preface xv

Chapter 1 Introduction 1
Jacqueline H. Beckley, Leslie J. Herzog, and M. Michele Foley

Part I Understanding Product Development in Today's Food Industry

Chapter 2 How did the Food Industry Get (From There) to Here? 11
Diane Toops

Chapter 3 Why Understanding Trends is Important to Product Success 29
Lynn Dornblaser

Chapter 4 Developing Partnerships: Using Outside Resources for Product Development 47
Kathleen N. Feicht

Chapter 5 Building Superior R&D Organizations 59
The Editors

Chapter 6 A Flavor Supplier Perspective - Let's Cut to the Chase and Win Together! 71
Dulce Paredes, Ratapol Teratanavat, and Carter Green

Chapter 7 Supplier Collaboration and Open Innovation to Accelerate Food Product Development 81
Mary Lynne Shafer and Yadunandan Dar

Chapter 8 One Company's Perspective on Innovation - Starbucks Coffee, Circa 2006 105
The Editors

Chapter 9 Innovation versus Invention: Serendipity, Chance, and Experience Favoring Prepared Minds 117
L. Steven Young and T. Lynn Harper

Part II Accelerating Food Product Design and Development

Chapter 10 Brands: A Discussion on the Difference Between Creating Good Brands and Meaningful Brands 129
The Editors

Chapter 11 Market Forces: The Push-Pull of Marketing and Advertising in the New Product Business 145
The Editors

Chapter 12 Looking at How the University Prepares Someone for a Career in Food Science 163
Amanda Kinchla and Eric Decker

Chapter 13 Applying Processes that Accelerate New Product Development 179
Jennifer Vahalik and Lisa Alfieri

Chapter 14 Design of Packaging that Fills the Promise and Meets/Exceeds Consumer Expectations 205
Bruce Harte and Melissa Jeltema

Chapter 15 Making Lemon Bars out of Lemons: Using the Power of Teamwork to Transform Concepts to Reality 235
Leslie J. Herzog

Part III Optimizing Food Product Design and Development

Chapter 16 Identifying Critical Steps in the New Product Development Process 249
David Moskowitz

Chapter 17 Category Appraisal and Ingredient Search: Identifying Key Sensory Factors and Product Features at the Early Development Stage 259
David Moskowitz

Chapter 18 Applications of Discriminant and Logistic Regression Analysis for Consumer Acceptance and Consumer-Oriented Product Optimization Study 299
Witoon Prinyawiwatkul and Penkwan Chompreeda

Chapter 19 Response Surface Methodology and Consumer-Driven Product Optimization 323
Amanda Nugent

Chapter 20 Accelerating and Optimizing New Food Product Design and Development - Where Does Design and Development go Next? 365
Jacqueline H. Beckley, Leslie J. Herzog, and M. Michele Foley

Index 373