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Proper management starts with recognising signals in practice. For poultry-keepers, this means being alert when in the hen house, watching and listening to the animals, and paying attention to their behaviour as a group as well as their individual behaviour. This usually provides much information about animals’ health, well-being and production for poultry-keepers to use for improving economic results and the well-being of the animals, as well as their own. Poultry farming is currently investing in various new housing systems that require another type of management.

The book Poultry Signals includes points of departure allowing for more animal-oriented procedures and is vital for poultry-keepers and anyone involved in poultry on a regular basis.