Healthcare Entrepreneurship and Management

Dr. Arnab Chanda is an Assistant Professor in the Centre for Biomedical Engineering, IIT Delhi, and a joint faculty at the Department of Biomedical Engineering, AIIMS, Delhi. He is also the founder of a start-up company BIOFIT Technologies LLC, USA. He earned his PhD from the University of Alabama, USA and has also been a Postdoctoral Researcher at the University of Pittsburgh, USA. Dr. Chanda is an expert in the fabrication and mechanical characterization of tissue mimics, and has previously developed artificial surrogates for human skin, muscles, brain, artery, and plantar fascia, and tested them at both lab and clinical settings. These experimental models have been used extensively for surgical training and has led to development of several healthcare products and start-ups. To date, he has received young researcher awards from ASME and MHRD and AO Spine International-Singapore. He holds and has filed 7 US Patents and 4 Indian Patents, authored 3 Books and over 95 articles in reputed international journals. Dr. Chanda is in the list of top 2% scientists worldwide as per Scopus Elsevier 2023 database. He also teaches two successful Executive Programs: “New Product Development and Management” and “Healthcare Entrepreneurship and Management” to engineers, doctors, and management professionals. Dr. Chanda is serving as the editor for ‘Biomedical Materials for Multi-functional Applications’, a book series published by Springer Nature, editorial board member for Nature Scientific Reports, and guest editor for several journals such as Engineering Research Express, IOP Publishing. Shubham Gupta is a Ph.D. scholar and Prime Minister Research Fellow (PMRF) in the Disease and Injury Mechanics Lab (DIML), IIT Delhi, headed by Dr. Arnab Chanda. He completed his B.Tech. in Mechanical Engineering from the University of Pune in 2019. His research is focused on the study of traction performance of worn footwear. He was instrumental in the development of a state-of-the-art portable footwear traction characterization device and has also experimented with a range of worn footwear to estimate their traction reduction and determine replacement thresholds. Shubham has also developed a pioneering computational fluid dynamics-based (CFD) model to study the underlying physics behind the traction properties presented by a new or worn footwear on slippery fluid contaminated floorings. His research interests are computational analysis of footwears, slip testing, finite element modeling, healthcare product development, and integration of robotics and AI/ML in medical applications. Shubham has been a teaching assistant for the executive program “Healthcare Entrepreneurship and Management”. To date, he has filed 2 Patents, developed 3 products, 1 Medical App, published 30+ articles in reputed international journals and 5 book chapters, and presented his research in 7 top international conferences in India, South Korea, and Japan.

PART I INTRODUCTION. 1 Introduction to Current Healthcare Problems and Unmet Needs. 2 Healthcare Startup Ecosystems around the Globe. PART II CONCEPTION. 3 Idea Generation and Need Analysis for Healthcare Products. 4 Empathy and Personas: Stepping into Customers’ Shoes and Understanding Medical Issues. 5 Effective Patient Survey and Understanding Market Competition. PART III DESIGN. 6 Design Thinking and Product Design Process. 7 Visual Design Elements: User Experience (UX) and User Interface (UI) Design. 8 Quality Engineering and Iterative Design Optimisation for Healthcare Products. 9 Design for Healthcare Product Manufacturing. PART IV PROTOTYPING. 10 Minimum Viable Product, Wireframing, and Introduction to App Development. 11 Manufacturing Techniques and Material Selection for Healthcare Product Prototyping. 12 Prototype Functionalisation Using Electronics and Instrumentation. PART V TESTING. 13 Test Marketing. 14 Mechanical Testing and Characterisation of Products. 15 Regulations and Standards: ISO for Healthcare Domain. PART VI SALES, MARKETING, AND COMMERCIALISATION. 16 Introduction to Branding and Brand Awareness. 17 Introduction to Intellectual Property. 18 Ethical and Legal Implications in the Healthcare Industry. 19 Launching a Startup: Rules and Steps. Index.