Westwing's AR Phone Application. The Potential of Augmented Reality in the Home and Living Industry (eBook)
12 Seiten
GRIN Verlag
978-3-346-89914-9 (ISBN)
The paper examines the potential of a theoretical AR application for the German home and lifestyle brand Westwing. Westwing has a competitive advantage due to its clients' generally hedonistic attitude towards its marketing and product presentations. The brand's "shoppable magazine" allows customers to view products alongside visual information such as themes for furnishings and décor. As a leader in the home design industry in Europe, Westwing has already made significant progress in the realm of AR with the development of its current app. However, there is significant potential for the company to further innovate and distinguish itself as a pioneer in the field by enhancing its AR capabilities. Therefore, the development of "Westwing DecorDreams," an AR application that employs artificial intelligence to create personalized interior design concepts for customers, incorporating detailed elements such as decorations and other finishing touches has been created. Rather than simply projecting desired products onto the screen based on what the camera captures, which is industry standard at the moment, this advanced AR technology allows customers to visualize their ideal home design in a truly immersive and interactive way, allowing to create a concrete customer experience.
In addition to providing a unique and personalized experience for customers, the adoption of AR technology could also bring economic benefits for Westwing. For example, the use of AR could lead to savings on logistics expenses due to a decrease in the return rate as customers become more certain of their orders. Furthermore, by providing personalized customer service and leveraging the power of AR, Westwing has the opportunity to gain a significant competitive advantage and reach a new consumer group. Overall, the development of "Westwing DecorDreams" represents a powerful opportunity for the company to differentiate itself and stay ahead of the curve in an increasingly competitive market.
Erscheint lt. Verlag | 30.6.2023 |
---|---|
Verlagsort | München |
Sprache | englisch |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Technik ► Architektur | |
Schlagworte | application • augmented • Home • Industry • Living • phone • Potential • Reality • Westwing |
ISBN-10 | 3-346-89914-4 / 3346899144 |
ISBN-13 | 978-3-346-89914-9 / 9783346899149 |
Haben Sie eine Frage zum Produkt? |
Größe: 808 KB
Digital Rights Management: ohne DRM
Dieses eBook enthält kein DRM oder Kopierschutz. Eine Weitergabe an Dritte ist jedoch rechtlich nicht zulässig, weil Sie beim Kauf nur die Rechte an der persönlichen Nutzung erwerben.
Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür einen PDF-Viewer - z.B. den Adobe Reader oder Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür einen PDF-Viewer - z.B. die kostenlose Adobe Digital Editions-App.
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich