Mobile Commerce
Igi Publishing (Verlag)
978-1-59140-044-8 (ISBN)
M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing contemporay m-commerce applications and lessons learned.
A Framework for the Study of Mobile Commerce; NTT DoCoMo's i-Mode; Wireless Devices for Mobile Commerce; Locating the Money; Towards a Classification Framework for Mobile Location Based Services; Wireless Personal and Local Area Networks; The Impact of Technology Advances on Strategy Formulation in Mobile Communications Networks; The Ecology of Mobile Commerce; The Wireless Application Protocol; Mobile Business Services; Mobile Portal; Factors Influencing the Adoption of Mobile Gaming Services; Mobile Data Technologies and Small Business Adoption and Diffusion; We Know Where You Are; M-Commerce and Coca Cola; M-Commerce in the Automotive Industry; Location-Based Services - Criteria for Adoption and Solution Deployment; The Role of Mobile Advertising in Building a Brand; Wireless in the Classroom and Beyond.
| Erscheint lt. Verlag | 25.7.2012 |
|---|---|
| Zusatzinfo | illustrations |
| Verlagsort | Hershey |
| Sprache | englisch |
| Gewicht | 876 g |
| Themenwelt | Mathematik / Informatik ► Informatik ► Netzwerke |
| Mathematik / Informatik ► Informatik ► Theorie / Studium | |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik | |
| Technik ► Nachrichtentechnik | |
| Wirtschaft ► Betriebswirtschaft / Management | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 1-59140-044-9 / 1591400449 |
| ISBN-13 | 978-1-59140-044-8 / 9781591400448 |
| Zustand | Neuware |
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